Re-enters Assam to Drive Accessible Two-Wheeler Finance for Young Commuters
Guwahati, January 2026: Ujjivan Small Finance Bank today announced the launch of its ‘Ujjivan Chakra’ two-wheeler loans in Guwahati, marking the Bank’s strategic re-entry into one of Assam’s largest and fastest-growing two-wheeler finance markets in India.
The launch was flagged off at the Bank’s Lachit Nagar branch, with members of the local biker community coming together to symbolically inaugurate the offering.
Assam’s two-wheeler market sees monthly sales of around 40,000–45,000 units, with Guwahati accounting for 6,000–8,000 units. Vehicle Finance penetration in the city stands at approximately 65%, and two-wheelers remain the primary mode of transport for daily commuters across various age groups and segments.”
Designed to address these evolving mobility needs, Ujjivan Chakra offers financing of up to 95% of the on-road price, loan amounts of up to Rs.2.75 lakh, competitive interest rates, minimal documentation, and flexible repayment tenures ranging from 12 to 48 months.
The Guwahati launch forms part of the Bank’s broader vehicle finance (VF) strategy to re-enter high-potential markets with a strong foundation of technology-led processes, detailed market planning, and operational readiness.
With eight branches already operational in Guwahati and a robust presence of leading OEM dealerships, the Bank is well positioned to drive business volumes and ensure faster turnaround times for customers.
Commenting on the launch, Mr. Premkumar G, Business Head- Vehicle Finance, Ujjivan Small Finance Bank, said, “Guwahati is a strategically important market for us, given its strong two-wheeler demand and high finance penetration.
With Ujjivan Chakra, we are re-entering this market with the right mix of product design, operational preparedness, and technology enablement. Our aim is to make two-wheeler ownership more accessible for young professionals and daily commuters while building a sustainable vehicle finance portfolio in the East.”
The launch event saw the participation of Guwahati’s biker community, reinforcing the Bank’s commitment to supporting everyday mobility and connecting with young, aspirational customers at the grassroots level.