Senco Gold & Diamonds Unveils Poila Boishak & Akshaya Tritiya Offers at Bangle Utsav 2026 Launch: 10,000 Bangle Designs Starting at ₹30,000 with Making Charges from Just 6%
Bhubaneswar, April 2026: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over eighty-five years, is the largest jewellery retail player in Eastern India by showroom count, with more than 200 outlets across India.
The brand has announced the launch of its new “Bangle Utsav,” along with special offers to mark the auspicious occasions of Poila Boishak and Akshaya Tritiya.
These festivals are celebrated with great devotion across West Bengal and India and are traditionally considered highly auspicious times to purchase gold and invest in other precious metals, symbolizing good luck and prosperity.
As Senco celebrates 85+ glorious years of craftsmanship, it acknowledges the karigars behind every filigree, nakshi engraving, and diamond setting—true artists whose patience and passion breathe life into every Senco Gold & Diamonds creation Senco’s Bangle Utsav celebrates the spirit of modern Indian youth—expressed through their hands: unapologetically alive, constantly in motion, and deeply expressive.
The campaign unfolds through two parallel narratives, told entirely through the language of hands. One follows a young woman whose hands overthink, explore, protest, and lead. The other captures a driven young man whose hands silence alarms, steer ambitions, and quietly mark the close of a hard-earned day.
Here, the hands emerge as the true protagonists, embodying both the chaos and conviction of this generation.
At its core lies a unifying truth: “meri zindagi mere haathon mein” (my life is in my own hands). Through Bangle Utsav, these hands are given the spotlight they truly deserve.
Commenting on the launch of Bangle Utsav this year, Ms Joita Sen, (Director & Head of Marketing & Design at Senco Gold & Diamonds) said, “We are proud to present an expansive collection of over 10,000 bangle designs, including a special festive launch of 500 new designs this season.
Through this collection, we aim to celebrate empowerment—while destiny may not always be in our control, we can choose how we express ourselves. Our smart, modern, and sleek bangles are designed to adorn every hand with confidence and individuality, every single day.”
“In this year’s Bangle Utsav, we are proud to introduce an extensive collection of designs comprising of bangles, bracelets, charms, chur, bala, pola, and shakha—crafted in gold, diamond, and platinum,” said Mr. Suvankar Sen, MD & CEO of Senco Gold & Diamonds.
“With a starting price point of just ₹30,000, the collection has been thoughtfully designed to cater to every budget and aesthetic, seamlessly blending heritage with contemporary elegance. At Senco Gold & Diamonds, we remain committed to honouring the richness of traditional craftsmanship while redefining modern luxury—because every piece we create is not merely jewellery, but a legacy in the making.”
Senco Gold & Diamonds is offering exciting discounts for its valued customers across all showrooms from 5th April 2026 to 19th April 2026 on Poila Boishak and Akshaya Tritiya.
This year’s special offers include:
Up to ₹10,000 OFF per 10 grams on gold jewellery buy
0% deduction on old gold exchange
Up to 75% OFF on making charges for diamond jewellery
Up to 20% OFF on diamond value
Up to 15% OFF on making charges for platinum jewellery
Our collection this year starts with making charges beginning from a minimum of 6%.
Customers can also enjoy exciting rewards:
Get ₹100 coupon on every purchase of gold jewellery worth ₹20,000 (before tax)
Get ₹150 coupon on every purchase of diamond jewellery worth ₹20,000 (before tax)
Additionally, for every minimum purchase transaction of ₹50,000 made between 5th April and 19th April 2026 using SBI credit cards, customers can avail an extra discount of up to ₹7,500 per card.
Customers are invited to explore our latest designs at all showrooms or visit our website:
https://sencogoldanddiamonds.com/