Belgaum, 18th September, 2025: Ghodawat Consumer Ltd. (GCL), the FMCG arm of Sanjay Ghodawat Group , has unveiled its new campaignfor STAR Chakki Fresh Atta, anchored around the heartfelt thought — “Pyaar Se Bani, Mehnat Ki Roti.” This heart-touching campaign is a tribute to the silent dedication of mothers — the unsung heroes behind every wholesome meal. To bring this emotion to life and strike a stronger chord with regional consumers, GCL has roped in popular Marathi television actress Kalyani Jadhav as the face of the campaign.
Building on the success of STAR Refined Oil’s campaign with Raveena Tandon, this regional push is designed to deepen consumer connection and energise trade. The campaign will roll out across multiple channels – including theatres, in-store branding, regional newspapers, radio, billboards, sampling drives, and social media.
Speaking on the campaign, Salloni Ghodawat, CEO, Ghodawat Consumer Ltd., said, “STAR Chakki Fresh Atta is not just a product; it’s a reflection of the dedication and love found in every kitchen. Through the ‘Pyaar Se Bani, Mehnat Ki Roti’ campaign, we aim to honour these everyday efforts while delivering our promise of purity, freshness, and authentic taste in every pack. This campaign is an emotional bridge that connects the brand with every household that values tradition and trust.”