India, November 2025: CHIK, the trusted hair-care brand from CavinKare, launched a dynamic new campaign film titled “10 on 10 Hair Color” starring television icon Shweta Tiwari post its foray into the creme category with CHIK Quick Creme. The 30-second TVC showcases CHIK Quick Crème’s promise of delivering flawless, ultra-rich, and glossy shine color in just 10 minutes.
The campaign film will be aired across Uttar Pradesh, Madhya Pradesh, and Rajasthan in Hindi and is also available for viewing on YouTube.
Link to the TVC: https://youtu.be/kklTxMpimiM
The film opens on a lively slice-of-life moment featuring Shweta Tiwari, alongside two friends who hold back from joining a sudden, last-minute plan due to concerns about visible greys and the time required to color their hair.
Shweta then introduces them to the new CHIK Quick Crème — a unique 10-minute fast-action formula presented in a convenient single-use sachet, designed to make crème hair coloring quicker and easier than ever before. The product delivers rich, vibrant-looking color infused with the goodness of Amla and Bhringraj, offering consumers a hassle-free and effective coloring experience at just ₹10.
What follows is a playful, visually captivating transformation; the friends go from “before” to “after” in a burst of color and confidence. With brisk movements, radiant smiles, and vivid splashes of hue, the TVC turns an uncertain “grey-hair moment” into one of effortless style and self-assurance, celebrating the power of quick, beautiful change.
Speaking about the campaign, Mr. Rajat Nanda, Business Head – Personal Care at CavinKare, commented: “With this new film, we wanted to challenge the perception that effective hair coloring has to be time-consuming or expensive. CHIK Quick Crème brings visible results within everyone’s reach, making it quick, convenient, and affordable.
Actor Shweta Tiwari was the ideal choice to represent this campaign; her
strong resonance with audiences across Hindi-speaking markets and her relatable, energetic persona reflect the very spirit of our consumers — confident, spontaneous, and ready to embrace every moment with style.”
Since its inception, CHIK has embraced inclusive beauty at affordable prices, pioneering hair-care sachets that brought quality within reach of millions across India.
With CHIK Quick Crème, the brand ups the ante – offering fast hair-color transformation without compromise in quality.