Bengaluru, April 2026: Licious, India’s leading D2C meat and seafood brand, has launched its largest flagship retail store in HSR Layout, Bengaluru. Spread across approximately 2,000 sq. ft., the store is designed to offer a premium experience to walk-in customers while also functioning as a high-efficiency fulfilment hub for rapid deliveries.
Located at Sri Sai Arcade on 24th Main Road, the new outlet marks a significant step in the company’s offline expansion strategy. The store integrates Licious’ full-stack capabilities—from sourcing and product innovation to customer experience—into a single format. It also enables 15-minute deliveries across the HSR neighbourhood, blending offline shopping with the speed of online services.
Speaking on the launch, R Chandramohan, Senior Vice President – Offline Business, said that the brand is continuously reimagining how consumers experience meat and seafood. He added that the flagship store combines a premium in-store environment with the speed and reliability of the online platform, reflecting Licious’ vision of building modern, customer-centric meat destinations.
The store has been thoughtfully designed to showcase Licious’ widest assortment in a modern and well-organised layout. Customers can explore a contemporary retail format that prioritises convenience, accessibility, and visual appeal, ensuring a seamless shopping experience.
The outlet offers an extensive portfolio of over 100 SKUs, including fresh chicken, mutton, and a wide variety of freshwater and seawater fish. Additionally, customers can choose from ready-to-cook and ready-to-eat products such as momos, kebabs, and crispies. The range has been curated to cater to diverse tastes and household needs, making it a one-stop destination for meat and seafood.
Maintaining its commitment to quality, all products are fresh and chilled, ensuring superior taste and consistency. Licious continues to follow responsible and sustainable sourcing practices, upholding stringent hygiene and quality standards.
The in-store experience is further enhanced with international-standard visual merchandising and trained Meat Experts who assist customers with product selection and customised cuts based on cooking preferences.
With this launch, Licious aims to set new benchmarks in meat and seafood retail in India, combining quality, convenience, and innovation. The brand has also recently expanded its ready-to-cook portfolio with the introduction of momos, catering to evolving consumer preferences.